Founder's Word

The TriEye story

How did eyewear with an integrated rearview mirror become reality?

Have you ever been cycling on the road and got nervous, or even scared, when you hear a car, bus, or truck rumbling toward you from behind? Do they see me? Is the driver looking at their phone? Are they paying attention to the road...and you? Or, during a ride with others, do you wonder whether they are still safely behind you, or have they dropped back? In either case, what do you do?

The most dangerous thing you can do is take your eyes off the road and look over your shoulder. Typically, people turn their handlebars slightly in the direction that they look. This slight shift can cause your bike to veer directly into the line of passing cars, putting you in even greater danger.

I was out biking with my family on the dusty roads in the Norwegian mountains when I was hit from behind by my son. I must admit that I was partly to blame. I did not expect him to be only one meter behind me on this dusty but still high-speed road, so when I hit my breaks, he crashed into me. I would have seen him if I had mirror on my bike and instantly, still lying bleeding in the road, I got the idea to integrate a mirror into my eyewear. Would it work? That was the key question.

This was back in 2016 and we started to develop the idea about an integrated mirror in the glasses.

I am blessed with 3 smart children that gradually took part in the product development, production, and the sales/marketing. In the spring of 2018, after the patent process was finalized, we successfully launched our first model at Kickstarter. Later in the year we launched TriEye at Eurobike in Germany, the biggest bike exhibition in the world. Our travel budget was limited, two tents at the local camp in Friedrichshafen, great memories, and we won. Public choice as best start-up.

Eurobike 2018 - Michael and Camilla at our first booth

ISPO 2019 - Gold Winner

2020/21 has been a difficult period for the world. At TriEye, we spent the time well and made good progress. We got a professional investor on board for the first time and designed a new model from scratch. We are pretty proud of the new TriEye VIEW that we launched in late 2021 and we look forward to establishing a solid distribution in 2022.

The third generation TriEye, the VIEW, is now on the market. Optimized in to increase safety for all road cyclists, the Trieye VIEW can also be used with e-bikes, e-scooters, inline skates, or whatever you do when you share the road with motorized vehicles. Safe, comfortable, fashionable, and high quality, the Trieye VIEW is the cycling game-changer every recreational and serious cyclist needs to ride on the road with confidence and peace of mind.

Carsten Juell Fongen

Our videos showing the TriEye concept

TriEye Vision

Our first video was made in 2018 for the Kickstarter campaign. The whole family at work, and the video gives you a good idea about the concept. How to keep an eye on the traffic and your riding friends behind without turning your head and taking your eyes off the road in front.

Watch Video

TriEye Sport

We realized that the mirror on our first model was too big, giving a good rearview but stealing too much of your forward view.

We developed the second generation TriEye with a smaller mirror. In this video you can see how an accident was avoided because the cyclist was fully aware the a silent electrical car that was approaching fast from behind when an unexpected situation suddenly appeared in front of him.

Watch Video

From our first product, to our new impressive View!

Vision (1. gen.)

The first generation TriEye launched at Kickstarter and Eurobike in 2018. Was awarded the Public award at Eurobike.

Sport (2. gen.)

The second generation TriEye was launched at ISPO in 2019 where TriEye was awarded the Gold Award.


Our task was to optimise both forward and rear view, and at the same time have a major focus on design.

Take a closer look at the View