Sport psychologist. 5× US national champion. And the day he wasn't wearing his TriEyes — a car hit him.
40,000 riders. One story at a time.
Over the years, TriEye glasses have reached riders and rowers in every corner of the world. Today, we want to introduce you to one of them — a man who thinks deeply about performance, safety, and the psychology of pushing yourself further.
Who is Jim?
Jim has a PhD in Psychology and has spent his career as a sport psychologist, working with athletes at every level — from juniors and age-groupers all the way to Olympians and professional athletes around the world.
But he doesn't just study performance — he lives it. He is a 2× Ironman and multiple Ironman 70.3 finisher. Since 2022 he has become a 5× US national age-group champion and a 4× World Championship medalist.
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5× US National Champion |
4× World Championship Medalist |
2× Ironman Finisher |
How Jim found TriEye
When Jim returned to triathlon after an 11-year break, he went looking for a rear-view mirror. He tried the ones that clip onto your helmet and stick out a few inches. He tried the ones that mount on your bar ends. Both failed him — poor field of vision, and, in his words: "they both looked totally geeky."
Then he found TriEye.
"They passed both tests. I instantly ordered a pair and have been hooked ever since. I can see what's behind me without having to turn my head — how brilliant is that! I truly can't believe that every serious cyclist and triathlete doesn't use TriEye."
— Dr. Jim Taylor, Sport Psychologist & 5× US National Champion
The ride that changed everything
In 2021, Jim was hit by a car during a training ride. He wasn't wearing his TriEyes that day — he was using his aero helmet with a visor.
"As I get older, safety has become increasingly important. TriEye gives me a level of safety, as well as psychological comfort, that I never had on a bike."
Jim's advice — from the saddle and the lab
1. Build redundant safety systems
Jim pairs his TriEye with a Garmin Varia radar on his seat post. Two layers of awareness. Zero surprises from behind.
2. Ride with people
Far more fun to chat it up while suffering. And a group is always more visible than a solo rider.
3. When you're suffering, smile
The psychologist in him is serious about this: smiling releases stress-reducing, pain-killing neurochemicals. You'll still hurt — just not quite as badly.
Why this matters to us
For us at TriEye, this is bigger than eyewear. Jim has spent decades helping athletes perform better and stay mentally strong. And yet the thing that gives him the most confidence on a bike is a mirror the size of a thumbnail.
To Jim — and to every rider who has ever felt that quiet fear of not knowing what's coming from behind: we see you. And now, you can see too.
Have a story of your own? We'd love to hear it. Share your TriEye story →
