Our story

Have you ever been cycling on the road and felt nervous, or even scared, when you hear a car, a bus or a truck coming up behind you? Do they see me? Is the driver on the phone? Or on a group ride, you wonder whether the others are still safely behind you, or whether they have dropped back. What do you do?

The most dangerous thing you can do is take your eyes off the road and look over your shoulder. Most people turn the handlebars slightly in the direction they look. That small shift can send you straight into the line of passing cars.

I was out riding with my family on the dusty roads in the Norwegian mountains when my son hit me from behind. I was partly to blame. I did not expect him to be one metre behind me at that speed, so when I braked, he crashed into me. I would have seen him if I had a mirror. Lying there, bleeding on the road, I got the idea: what if the mirror was built into my glasses? Would it work? That was the only question.

We started developing the idea in 2016. The first prototype was a mirror taped to a lens, and it worked well enough to keep going. I am lucky to have three smart children who gradually took part in product development, production, sales and marketing.

In the spring of 2018, with the patent process done, we launched the first model on Kickstarter. Later that year we took TriEye to Eurobike in Germany, the biggest bike show in the world. The travel budget was tight: two tents at the campsite in Friedrichshafen. Great memories, and we won the public’s vote for best start-up.

2020 and 2021 were hard years for the world. At TriEye we used the time well. We got our first professional investor on board and designed a new model from scratch: The View, launched in late 2021. Since then the family has grown, and every generation has come out of the same loop: riders tell us what to fix, and we fix it.